![]() What does this mean for YouTube? It may not make a significant change to video podcasting on there, but we’ll have to wait and see for any noticeable results. Anchor’s sponsorships tool is supposed to work a lot like YouTube ads, matching advertisers to. While many creators upload the video form of their show to YouTube, this is one less step to take to visualize their work. Anchor launched in November of 2018, just four months before Spotify bought it for 154 million. Spotify has been gradually testing video podcasts for almost two years. For users who never uploaded video versions of their show, Anchor has a bulk-replace tool so you can easily replace existing audio episodes with video versions instead. ![]() With a Riverside integration, podcasters can record and publish quality video content for free. Anchor is now part of Spotify for Podcasters. Spotify’s press release also mentions its new partnership with Riverside, a platform for remote recording. ![]() There are also interactive podcast features like polls and Q&A. Spotify’s 100 million-plus Anchor acquisition is seemingly paying off. Video podcasts work with Spotify’s subscription feature as well as embeds – creators can view video-specific analytics to get insight on their performance. Using Anchor, Spotify’s podcast creation tool, it’s just as easy to publish a video podcast as it is audio. All creators within the US, UK, Canada, Australia, and New Zealand can use this feature. Starting today, Spotify creators are now able to upload video podcasts to the platform.
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